“You’ve Got Bitcoin!” Crypto Is Having Its AOL Moment

“You’ve Got Bitcoin!” Crypto Is Having Its AOL Moment

Do you remember getting this disc in your mailbox back in the 1990s?

If you did get it, you were part of history.

In 1993, American Online (AOL) launched one of the most successful marketing campaigns in history with its iconic “You’ve got mail” catchphrase.

At the time, fewer than 3% of Americans used the internet regularly. But AOL knew the internet was the future.

To bootstrap adoption, the company started giving away promotional discs.

If you didn’t get one in your mailbox, you could find them in magazines… At your local movie theater… Or even the mall. They were everywhere.

Back then, only geeks and nerds used the internet. You needed technical expertise just to send something as simple as an email.

But AOL changed all that… You no longer needed a computer science degree to use a computer.

The disc allowed anyone with a computer easy access to the internet. It was a one-stop shop for all your online needs at the time. From email and shopping to news and sports.

Over the 13-year campaign, the company mailed out more than 1 billion promotional CDs. And it sent internet usage skyrocketing in America.

By the time AOL sent out the fourth version of its software in 1998, internet adoption in the United States had skyrocketed to nearly 40%. Today, it’s at over 93%.

The campaign was a massive boon for AOL, too. And the “You’ve got mail” slogan became a part of American folklore.

In 1992, the company had just 200,000 subscribers. A decade later, it had over 25 million. That’s a 12,400% increase in just under a decade.

Over that span, AOL’s share price rose 79,000% (split-adjusted).

Of course, AOL alone didn’t account for all internet adoption in the early 1990s. But its simple interface definitely helped onboard millions of new users.

Here’s why I’m telling you this…

Right now, I believe bitcoin’s AOL moment is underway. We’re at the point where it’s moved past early adopters and into the mainstream.

But I must warn you: If you think crypto’s best days are behind it because bitcoin is in the mainstream, think again.

Many investors made the same mistake in the early 2000s. When the internet finally hit mainstream, they thought peak growth was behind tech stocks.

They were wrong. Dead wrong.

As I’ll show you below, once the internet reached mass adoption, many of the biggest opportunities were ahead. I believe the same will be true for crypto.

TradFi Is Taking Crypto Mainstream