Why I Can’t Tell You to “Just Buy the S&P 500” Anymore

The rules of passive investing just changed for the biggest IPO in history

For the better part of a decade, my advice to friends and family was always the same…

Don’t try to beat the market.

Just buy the S&P 500, go live your life, and let the index do the work for you.

You’ll capture most of the upside, sleep through the drawdowns, and spread your money across the best companies in America without having to think about it.

The beauty of index investing was trust. You trusted there were rules preventing the market’s most speculative excesses from getting dumped into retirement accounts overnight.

It was the one piece of financial advice I felt completely safe giving anyone.

I won’t be giving it anymore.

Because over the past few weeks, the people who run America's most trusted stock indexes rewrote the rules that made them safe in the first place. They did it just as one company prepared to enter.

They’re Changing the Rules for the Biggest IPO Ever

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